Capture the audience
Strategy & goals
We define the audience, the goals and the kind of creators that fit, so partnerships have a clear job.
Collaborations & Influencers · Sydney
Grow through creators your audience already trusts
People trust people, not ad slots. We are a Sydney influencer marketing agency that matches your brand with the right creators and partners, runs the activation end to end, and turns their earned trust into reach, engagement and sales, all driven by data and your best content.
Grab the snowball. Give it a spin, and watch it grow as you scroll. Just like a brand the right creators get behind.
67%
of consumers trust influencers
5.8x
back for every $1 spent, on average
94%
of Gen Z trust creators over ads
Creators, not ad slots
earned trust at scale
The short answer
What is influencer marketing?
Influencer marketing is partnering with creators and brands your audience already follows, so their earned trust carries your message. Instead of interrupting people with ads, you show up through someone they have chosen to listen to, which is why it converts where ads get skipped.
It has become one of the highest-return channels in marketing. The category is now a market worth more than $40 billion, 67% of consumers trust influencers, and among Gen Z, 94% trust creators more than traditional ads. On average, brands earn around $5 to $6 for every $1 invested, and micro-creators often return far more.
We run it as a managed programme, fed by your content and amplified through your channels and paid ads. It is part of our third pillar, capture the audience. Explore the wider Landing Points pillar.
The method
How we run creator collaborations
Six connected stages, from strategy to scaled partnerships. We treat creators as partners, not ad placements, and let the data pick who is the right fit.
Discover
Find & vet creators
We use data to find creators whose audience is genuinely yours, then vet for real, engaged followers.
Partner
Outreach & terms
We handle the outreach, negotiation and contracts, so the partnership is fair, clear and protected.
Brief
Brief, do not script
We brief creators on the brand and the goal, then let them tell it their way, because authenticity is the point.
Activate
Run the activation
We manage the campaign end to end, from content approvals to going live, so it runs smoothly.
Compound
Measure & amplify
We track reach, engagement and sales, then amplify the best creator content through paid, so wins compound.
The scope
What a creator programme includes
Strategy, partnerships and management across creators and brand collaborations, run by one Sydney team.
Influencer strategy
The plan for which creators, platforms and campaigns will move your audience and your goals.
Creator discovery & vetting
Data-led matching to creators whose audience is truly yours, vetted for real, engaged followers.
Outreach & negotiation
We approach creators, agree deliverables and handle contracts, so the terms protect your brand.
Campaign management
End-to-end management of timelines, approvals and go-live, so activations run without the headaches.
Creative briefs
Clear briefs that keep content on-brand while leaving room for the creator's authentic voice.
Micro & nano programmes
Programmes built around smaller creators, who often deliver the highest engagement and return.
Brand partnerships
Collaborations with complementary brands to reach new, relevant audiences together.
Content rights & whitelisting
We secure the rights to reuse creator content, so your best collabs can power paid ads too.
Reporting & ROI
Clear reporting on reach, engagement and sales, so you know exactly what each partnership returned.
The shift
Trust you cannot buy with ads
As ads get easier to skip and harder to trust, attention has moved to creators. People follow them by choice, listen to their recommendations, and buy what they back. That trust is the one thing a banner ad can never manufacture.
The numbers back it up. Consumer trust in influencers has climbed to 67%, and among Gen Z, 94% trust creators more than traditional ads. Micro-creators in particular deliver around 3.2 times the engagement and 2.4 times the conversion of celebrity names, which is why nearly half of creator spend now goes to smaller voices.
So we build creator programmes the way you would build relationships: the right partners, briefed not scripted, measured on outcomes, and amplified when they work.
67%
of consumers trust influencers, rising to 94% who trust creators over ads among Gen Z.
3.2x
more engagement from micro-creators than celebrity names, with higher conversion too.
74%
of marketers are increasing their influencer budgets, in a market now above $40 billion.
The proof
What the right creators unlock
Our recent creator data suggests what the right partnerships can unlock, and because trust and content compound, results tend to grow the longer a programme runs.
0x
Return on collaboration spend
Matching the right creators to the right audience makes influencer marketing one of the highest-return channels.
0x
More engagement than ads
Content from a trusted creator earns far more interaction than the same message in a paid placement.
0x
Higher conversion
A genuine recommendation moves people to act, so collaborations convert where cold ads stall.
Recent programmes
What the right creators unlocked
A snapshot of recent client creator programmes, and how they have rewarded the brands behind them.
BeautyMicro roster
Authentic reach
A roster of micro-creators put the brand in front of engaged audiences that ads were not reaching.
HospitalityLocal creators
Booked out
Local creators turned a quiet venue into the place their followers wanted to visit and share.
B2BThought leaders
Credible at speed
Partnering with respected industry voices built trust and pipeline faster than going it alone.
Why Snowball
The right creators, not just the biggest
We are a data-first studio that also produces content. So we pick creators on fit and data, protect their authenticity, and turn the content into an asset you can use far beyond the campaign.
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Fit over follower count
We match on audience and data, not vanity reach, because the right small creator beats the wrong big one.
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Authenticity protected
We brief, we do not script, so creators sound like themselves and their audience keeps trusting them.
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Content you keep
We secure rights so the best creator content can live on in your ads and channels.
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Managed end to end
From discovery to contracts to going live, we handle it, so partnerships are smooth and protected.
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Measured on outcomes
We report on reach, engagement and sales, not just likes, so you see what each partnership truly returned.
Where it all converts
Trust, then amplified
Collaborations are part of the third pillar, capture the audience. They bring trusted reach, and the rest of your stack turns that reach into lasting growth.
Fuels your ads
Your best creator content becomes high-performing paid ads, with rights secured up front.
Feeds your channels
Collaborations give your social channels a steady stream of trusted, native content.
Extends your content
Creator work complements your own video and photo, so you are never short of content.
Start here
Ready to grow through creators?
Get a free creator-fit session and we will show you the creators and partners worth working with, how to brief them, and how to turn their trust into reach, engagement and sales.
Get your free creator-fit sessionGood questions
Collaborations & influencers FAQs
What is influencer marketing?
It is partnering with creators and brands your audience already follows, so their earned trust carries your message. Rather than interrupting people with ads, you show up through someone they have chosen to listen to, which is why it converts where ads get skipped.
How do you find the right influencers?
With data, not guesswork. We match creators to your audience and goals, then vet them for real, engaged followers rather than inflated numbers. Fit and authenticity matter far more than raw follower count.
Are micro-influencers better than celebrities?
Often, yes. Micro and nano creators tend to deliver much higher engagement and conversion for the spend, around 3.2 times the engagement of celebrity names, because their audiences are closer and more trusting. We recommend the mix that suits your goals and budget.
How much does influencer marketing cost?
It depends on the creators, the deliverables and the scale of the programme. Costs range from gifting and affiliate deals to paid partnerships, and we build a plan to suit your budget. We recommend an approach after a free creator-fit session. Start a project for a tailored figure.
Do you handle contracts and management?
Yes. We manage the whole programme: outreach, negotiation, contracts, briefs, approvals and going live. You get the results of the partnerships without the admin of running them.
How do you keep collaborations authentic?
We brief creators on the brand and the goal, then trust them to tell it in their own voice. Audiences can spot a scripted ad instantly, so protecting the creator's authenticity is what keeps the trust, and the results, intact.
Can we reuse the content in our own ads?
Yes, and we recommend it. We secure content rights and whitelisting up front, so your best-performing creator content can power your paid ads and channels, often outperforming traditional creative.
How do you measure ROI?
With proper tracking and plain-English reporting on reach, engagement and, most importantly, sales and leads. We tie each partnership back to outcomes, so you can see exactly what your investment returned, not just how many likes it earned.