Capture the signal
Audit your AI visibility
Where you are cited, missing or misrepresented across ChatGPT, AI Overviews, Gemini, Perplexity and Copilot, plus the prompts your buyers actually ask.
AI Search · GEO & AEO
Be the brand AI recommends
Search now happens inside the answer. Snowball is a generative engine optimisation agency that makes your brand the one ChatGPT, Google AI Overviews, Gemini and Perplexity cite, quote and recommend, not just one of ten blue links.
Grab the snowball. Give it a spin, and watch it grow as you scroll. Just like your AI visibility.
900M
weekly ChatGPT users, 2026
60%
of searches show an AI answer
38%
fewer site clicks when AI answers
Every engine
ChatGPT, Gemini, Perplexity, Copilot
The short answer
What is generative engine optimisation?
Generative engine optimisation (GEO) is the practice of shaping your brand, content and reputation so AI answer engines like ChatGPT, Google AI Overviews, Gemini and Perplexity quote, cite and recommend you. It is how you stay visible now that search increasingly happens inside an answer, not a list of links.
It works alongside answer engine optimisation (AEO), which structures individual pages to be the extracted answer, and classic SEO, which still feeds the models. Google confirmed in 2026 that optimising for AI answers is still SEO, built on the same foundations of helpful content, technical health and trusted authority.
The catch: most AI citations are earned, not self-published. Recent analysis found around 84% of AI citations come from third-party media rather than a brand's own pages. So GEO is part content, part technical, and part digital PR. It pairs directly with our search engine optimisation work and the wider Data, SEO & AI Search pillar.
The method
How we win AI search
Six connected stages that make your brand the answer engines reach for. We never chase a single mention. We build a system where content, entities and earned authority compound into durable AI visibility.
Set the foundations
Entity & knowledge graph
Clear, consistent entity data, schema and a knowledge graph so engines understand who you are and trust what you say.
Earn relevance
Answer-first content
Question-led, extractable content structured so a model can lift your answer cleanly, with the evidence it needs to cite you.
Build authority
Earned media & citations
Targeted digital PR and citations on the third-party sources AI models trust, because most citations are earned, not owned.
Open the doors
AI crawler access
Technical access for AI crawlers, from robots rules to rendering and feeds, so GPTBot, Google-Extended and others can read and use your content.
Compound
Measure AI share of voice
Track citations, sentiment and share of voice across engines, then iterate so your presence compounds month on month.
The scope
What our AI search programme includes
A complete, managed generative and answer engine optimisation programme. Engage the full stack, or start with the pieces that move your AI visibility fastest.
Generative engine optimisation
A full programme to earn citations and recommendations across every major AI answer engine.
Answer engine optimisation
Pages structured to become the extracted answer in AI Overviews and featured snippets.
AI visibility audits
A clear baseline of where you appear, where you are missing, and how engines describe you.
Entity & knowledge graph
Consistent entities, schema and knowledge-panel signals so engines know and trust your brand.
Answer-first content
Question-led, citable content engineered for both AI answers and classic rankings.
Digital PR & citations
Earned coverage on the trusted third-party sources that AI models quote and cite.
AI crawler access
Technical setup so GPTBot, Google-Extended, PerplexityBot and others can read your site.
AI share-of-voice tracking
Monitoring of citations, sentiment and visibility across engines, reported every month.
Multi-engine optimisation
One programme covering ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews.
The shift
Search has a new front page
Your customers increasingly get their answer before they ever reach a website. If your brand is not in that answer, you are invisible at the exact moment of decision.
ChatGPT alone reached around 900 million weekly users in 2026, and Google now shows an AI answer on roughly 60% of searches. Being the cited source is the new page one, and it is won the way the engines actually reward: helpful, structured content plus the earned authority that gets you quoted.
That is why we treat answer engine optimisation (AEO) and generative engine optimisation (GEO) as core to every programme, never an afterthought.
77%
of AI-search share sits with ChatGPT, so any serious AI programme has to start there.
84%
of AI citations come from earned media, not your own pages, so off-site authority is what wins.
1 system
covering classic search and every major AI engine together, so your visibility compounds.
The proof
Visibility that compounds across AI
Our recent AI-search data suggests what earning citations across AI answers can deliver, and because AI visibility compounds, the gains tend to grow the longer we run.
0x
More AI-referred traffic
Visits arriving from AI answers and assistants, a brand-new channel most rivals are ignoring.
0x
More mentions in AI answers
Earned citations and recommendations lift how often engines name you for category questions.
0%
Share of category AI answers
When buyers ask an engine about your category, this is how often your brand is in the reply.
Recent programmes
What AI visibility looks like
A snapshot of recent client AI-search programmes, and how they have rewarded the brands behind them.
B2B SaaSOngoing
Cited in ChatGPT & AI Overviews
Answer-first content and earned citations made them a default recommendation when buyers ask AI about their category.
Consumer brand4 months
3x AI-referred visits
Structured content and digital PR turned AI answers into a measurable, growing new traffic source.
Professional services6 months
Top-cited in their niche
A knowledge-graph and entity clean-up made them the name engines reach for first in their field.
Why Snowball
An AI-search partner that earns the citation
We are a data-first Australian agency. AI search sits inside our Data, SEO and AI Search pillar, so your GEO programme is wired to the same content and authority engine that drives your rankings.
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Evidence first
We baseline exactly where you appear across engines, so effort goes where citations are actually won.
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Earned, not just owned
We run the digital PR and citations AI models trust, because most AI citations are earned off your own site.
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One system, every engine
ChatGPT, Gemini, Perplexity, Copilot and AI Overviews optimised together, not one at a time.
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Content that gets quoted
In-house writers, video and design produce answer-first assets engineered to be cited.
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Clear AI reporting
Share of voice, citations and sentiment tracked monthly and tied back to traffic and leads.
GEO, AEO & SEO
How GEO, AEO and SEO fit together
They are not rivals but layers of the same goal: being found wherever your audience looks. Will GEO replace SEO? No. Google confirmed in 2026 that AI optimisation is still SEO. The brands that win run all three together.
SEO
Search engine optimisation earns your rankings in classic results, the foundation AI answers still draw from.
AEO
Answer engine optimisation structures individual pages to become the extracted answer in AI Overviews and snippets.
GEO
Generative engine optimisation builds the brand, content and earned authority that AI engines cite and recommend.
Start here
Ready to be the answer?
Get a free AI visibility audit and we will show you where you appear across AI engines today, where your competitors are winning, and the fastest moves to start getting cited.
Get your free AI visibility auditGood questions
Generative & AI search FAQs
What is generative engine optimisation (GEO)?
GEO is the practice of shaping your brand, content and reputation so AI answer engines like ChatGPT, Google AI Overviews, Gemini and Perplexity quote, cite and recommend you. It is search visibility for a world where the answer often replaces the list of links.
What is the difference between GEO, AEO and SEO?
SEO earns your rankings in classic search results. AEO (answer engine optimisation) structures individual pages to become the extracted answer in AI Overviews and snippets. GEO (generative engine optimisation) builds the brand, content and earned authority that AI engines cite across answers. They are layers of one job, and we run them together.
Will GEO replace SEO?
No. Google confirmed in 2026 that optimising for AI answers is still SEO, built on the same foundations. AI answers also draw heavily on pages that already rank, so strong SEO is the price of entry to AI visibility, not a replacement for it.
How do you get a brand cited by ChatGPT and Google AI Overviews?
With a mix of answer-first content, clean entity and schema data, technical access for AI crawlers, and earned media. Most AI citations come from trusted third-party sources, so digital PR and citations do a lot of the heavy lifting alongside your own pages.
Which AI engines do you optimise for?
The ones your audience uses: ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Microsoft Copilot. We optimise for them as one system rather than chasing each in isolation.
How is AI-search visibility measured?
We track how often you are cited, your share of voice against competitors, the sentiment of those mentions, and the traffic and leads AI answers send you. You get a live view and a plain-English monthly report.
How much does GEO cost?
GEO works best as an ongoing programme, so we operate on monthly retainers scoped to your goals and market. We recommend a level after a free AI visibility audit, so you only invest in work that will move the needle. Start a project for a tailored figure.
Is GEO worth it yet?
If your buyers use AI to research, yes. Search volumes for AI answers are rising fast and being cited compounds over time. Starting now, while most competitors are not, is the cheapest this visibility will ever be to win.